Mode of Address to viewer
This video uses the conventions Tone of voice, accent, Language and Eye contact . Tone of voice is the way the anchor speaks and can usually be used to discover how they are feeling, in this video, I went with a tired tone as I didn't speak very positive and slurred slightly.I didn't put on any accents as I was told I have a slight accent anyway so I didn't need to. The Languages used were English and Russian, which was at 1:18 but was beeped as it was bad language. Eye contact in the video was horrible and was meant to be like that part from a few instances, I was looking everywhere else but the camera.
Studio news readers or Anchors
The Video go through what a anchor mainly should not be doing while filming. It goes through Costume, Framing choice of presenter and body language. Costume which was discussed at 1:49 as being unprofessional. Framing and how it needs to be which was at 0:22. Body Language was discussed at 0:35. The news industry uses the conventions to make the news look as real as possible, because if a reporter was covering something on the news wearing a basic t shirt and jeans no one would be interested in them. The video also show what would not be of audience expectations as through out the video prinul (the anchor) doesn't follow the normal conventions for news reports.
Report structure
This video was for report structure, mainly using its music to be relaxing while Taylor talks, this is mainly used at 0:11 where Taylor talks about how the music is meant to be serious but no one listens to it. There are no graphics in this video, but at 0:42 she states what would happen if she was to do a interview with another person who doesn't understand what is happening. This video takes a normal news report's believability and pokes holes in events that happen in them like the 'technical difficultly' and such that mainly uses humour to make the audience realise that what happens on news might not be the truth.
This is the video covers the interviewing experts and witnesses section. The video covers camera technique, location, status of interviewee, graphics and questioning techniques. Camera techniques include different shots main focusing on close ups and mid shots. The location was shown through out the video as being in a park, and having the title 'UK' at the top. The status of the interviewee seems to be just random people off the street. as the 2 people interviewed where 'random,' so they're identity didn't matter. Graphics wise the video had the standard towards the base of the screen news story with the location, reporter's name and the time, place and if it is live at the top left. Lastly there wasn't any questions actually being asked in the video.
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